Tuesday, October 1, 2013
All right, while we all know that a B2B appointment setting campaign can be a really profitable venture, the stress levels that accompany it can be too much for even the most resilient sales leads generators in your company. You need to deal with it, and deal with it fast. With turnover rates in the lead generation business being a very costly reality for companies, you would want to make sure that everyone is in their top form. And that requires a balance between work and life. Without it, you and your marketing team are headed towards a major burnout. It is a good thing that there is a way to deal with it. Out of the many, here are the tips that you can follow:
Work a routine – one sure-fire way to make your marketing team drop is through the innocuous, but very stressful, to-do list. Yes, we all know that we have tasks to do, but you have to admit that seeing that never-ending list can be a real downer. You can lessen the pain by making these things as some sort of routine. Once this is a routine, it will become part of your daily habits.
Try some meditation – all right, while we might have a lot of ways to relax and unwind in the midst of a hectic telemarketing campaign, sometimes the simplest methods can be the best. Try disconnecting from what you are doing for at least five minutes. Focus on your deep breathing; let the air clear your mind. More likely than not, you will be able to focus better in your work.
Do some exercises – and do not forget healthy food as well, right? And while you may say that you do not have the time for it, due to marketing eating up too much of your time, but it is not really that hard. Take a walk around the office, use the stairs instead of the elevator, do some yoga, body stretches, etc. You need to stay healthy if you want to be productive in your work.
Talk to family and friends – when it comes to reconnecting to reality, nothing beats communicating with your friends, spend time with family, and basically really invest in some idle time to communicate with the people you relate to closely. It is human nature to desire social interactions. Without one, you will really get stressed out a lot.
Disconnect from technology – while you may not be able to truly be without technology (since you have to use it in finding more B2B leads), disconnecting to it once in a while would be a good thing. When you are not in the office, going to sleep, or having a meal, turn off your cell phones, your computer, and any other device that might connect you to the office.
Stress is a real killer in your appointment setting campaigns. It is by dealing with it straight on will you be able to function optimally.