There’s a reason why influencers are called as they are.
Not only do they influence people by means of dishing out valuable insights – in this case, marketing trends, techniques and just about anything that only experienced veterans can share – but they also influence fellow marketers by giving them a much-needed. albeit meager, share of the limelight.
Hence, it is important to be in constant knowledge of who these people are and how they can assist in your lead generation and thought leadership goals.
In the B2B Digital Marketing sphere, the top influencers every marketers should follow on social networking sites are as follows:
Jay Baer (@jaybaer) – President, Convince & Convert
Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine and the Convince & Convert blog is ranked as the worlds #1 content marketing resource by the Content Marketing Institute.
Ann Handley (@MarketingProfs) – Chief Content Officer, MarketingProfs
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She is co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley).
Jon Miller (@jonmiller) – VP, Marketo
Jon leads Marketo's product marketing, strategy, and content marketing initiatives. He is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.
Michael Brenner (@BrennerMichael) – VP of Global Marketing and Content Strategy, SAP
Michael has been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries. He is the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider.
Joe Pulizzi (@joepulizzi) – Founder, Content Marketing Institute
Joe is head of the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
Michael Stelzner (@Mike_Stelzner) – Founder, Social Media Examiner